Brand Identity System
Logo Redesign
Redesign the logo and brand identity system of an already established brand.
Objective / Problem
Many of the camera companies have logos that look similar (a word mark). The final mark is an abstraction of the focal points seen through the camera’s viewfinder resulting in a logo that will stand out from the ‘crowd’.
Concept / Solution
Original logo
Process
After an exploration of letterforms and abstracted shapes, the final choice was the one that best reflected the goals of the brief and the mind map research.
Process
Vertical Lock-up
Stationary
Developing the skill of simplifying a mark that is scalable and unique and then incorporating the logo and brand into practical uses that would be of value to the client.
Value / Significance
Packaging
Advertising
Provide examples of how the logo and brand identity system could be used in packaging and other retail items.
Concept / Solution
Brand Identity System
Logo Design
Stylescape
Objective / Problem
Show the potential of the rebrand in multiple ways through the development of a stylescape.
Showcase the elements of the brand in concert with visual imagery appropriate to the client and their target audience. .
Concept / Solution